The fully updated, new edition of the bestselling introduction to phonetics and phonology The Sounds of Language presents a comprehensive introduction to both the physical and cognitive aspects of speech sounds. Assuming no prior knowledge of phonetics or phonology, this student-friendly textbook clearly explains fundamental concepts and theories, describes key phonetic and phonological phenomena, explores the history and intersection of the two fields, offers practical advice on collecting a...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Introduces both classical and contemporary sociological theory in a single comprehensive volume Introduction to Sociological Theory helps undergraduate and graduate students appreciate the diverse perspectives found in sociological analysis, apply theoretical concepts to contemporary issues, and think analytically about everyday occurrences beyond the classroom. Covering a diverse range of theorists and conceptual frameworks, this easily accessible textbook integrates carefully selected prima...

Müssen oder dürfen auch Sie sich in Ihrem Studium mit germanistischer Linguistik beschäftigen? Ralf Methling bringt mit anschaulichen Beispielen und verständlichen Erklärungen Leben in diese scheinbar trockene Materie. Er macht Sie mit den Teilbereichen der Linguistik vertraut: mit der Semiotik, die sich mit Zeichen, der Phonetik und Phonologie, die sich mit Lauten, der Morphologie, die sich mit Wörtern, und der Syntax, die sich mit Satzbau beschäftigt. Auch die Semantik, die Lehre de...

Activities and reproducible formative assessments to match your current instructional goals "The Formative Assessment Handbook is a great addition to any teacher's library. This book fills in the background behind assessments and how to craft assessments toward student learning. For any teacher or new teacher, this book will be a great resource to improve their work with students."

-- Dr. Kyle Dresback, Regional Superintendent for Secondary and Alternative Schools, Former President - Flo...

Dym, Little and Orwin's Engineering Design: A Project-Based Introduction, 4th Edition gets students actively involved with conceptual design methods and project management tools. The book helps students acquire design skills as they experience the activity of design by doing design projects.

HOFFBRAND’S ESSENTIAL HAEMATOLOGY The Essentials is an international, best-selling series of textbooks, all of which are designed to support lecture series or themes on core topics within the health sciences. See www.wiley.com for further details. The definitive introductory textbook on haematology, covering basic science, diagnostic testing, clinical features, and patient management Hoffbrand’s Essential Haematology has helped medical students and trainee physicians understand the core p...

Following a successful debut edition, this new Second Edition of Managerial Accounting for the Hospitality Industry builds on its strengths of clear organization and the ease with which students work through it. This new edition includes more basic math support for students and a more developed inclusion of ethical considerations and global changes both in accounting systems and in the hospitality industry.

Introductory Statistics, 10th edition, is written for a one- or two-semester first course in applied statistics and is intended for students who do not have a strong background in mathematics. The only prerequisite is knowledge of elementary algebra. Known for its realistic examples and exercises, clarity and brevity of presentation, and soundness of pedagogical approach, the book encourages statistical interpretation and literacy regardless of student background.

The book employs a clear and...

Operations Management: An Integrated Approach, 8th edition, provides a solid foundation of the subject with clear, guided instructions and a balance between quantitative and qualitative concepts, thus providing both an applied and practical approach. In addition to leveraging customizable, tactile teaching and learning methods, the text covers emerging topics like artificial intelligence, robotics, data analytics, and sustainability. This international edition includes several revisions and a...