Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered outside the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonma...

Port Economics is the study of the economic decisions (and their consequences) of the users and providers of port services. A port works as an "engine" for economic development. This book provides a detailed discussion of port freight service users, such as freight water and land carriers, that have their ships and vehicles serviced and their cargoes unloaded by ports, as well as passenger services such as ferry carriers which are serviced by ferry passenger ports.

This text continues to enha...

First published in 1991, Human Sectional Anatomy set new standards for the quality of cadaver sections and accompanying radiological images. Now in its fourth edition, this unsurpassed quality remains and is further enhanced by the addition of new material. The superb full-colour cadaver sections are compared with CT and MRI images, with accompanying, labelled, line diagrams.

Many of the radiological images have been replaced with new examples for this latest edition, captured using the most ...

This concise, beautifully illustrated book provides a convenient introduction to the basic science of medical microbiology and how this relates to clinical practice. Expanded from the prize-winning first edition to cover virology and parasitology in addition to bacteriology, this second editions explains the essentials of microbial infection and continues to provide a sound basis for developing logical diagnostic and management strategies, including the critical area of antibiotic usage. Sect...

The global financial crisis has drawn attention to the importance of understanding historical ideas and learning lessons from the past. However, it can sometimes be difficult to trace the connections between old ideas and modern day issues. This textbook traces the evolution of economic ideas from the ancient to the modern world by examining the contributions of the most important scholars to some of the most important ideas in economics.

The History of Economic Ideas surveys topics that are ...

This revised fifth edition not only examines the new geographical patterns forming within and between cities, but also investigates the way geographers have sought to make sense of this urban transformation. It is structured into three sections: 'contexts', 'themes' and 'issues' that move students from a foundation in urban geography through its major themes to contemporary and pressing issues. The text critically synthesizes key literatures in the following areas:

- the urban world

- changin...

Often described as a public policy “bible,” Weimer and Vining remains the essential primer it ever was. Now in its sixth edition, Policy Analysis provides a strong conceptual foundation of the rationales for and the limitations to public policy. It offers practical advice about how to do policy analysis, but goes a bit deeper to demonstrate the application of advanced analytical techniques through the use of case studies.

Updates to this edition include:A chapter dedicated to distinguishi...

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

A History of Psychology places social, economic, and political forces of change alongside psychology’s internal theoretical and empirical arguments, illuminating how the external world has shaped psychology’s development, and, in turn, how the late twentieth century’s psychology has shaped society. Featuring extended treatment of important movements such as the Enlightenment and the Scientific Revolution, the textbook approaches the material from an integrative rather than wholly linear...

GIS and the Social Sciences offers a uniquely social science approach on the theory and application of GIS with a range of modern examples. It explores how human geography can engage with a variety of important policy issues through linking together GIS and spatial analysis, and demonstrates the importance of applied GIS and spatial analysis for solving real-world problems in both the public and private sector. The book introduces basic theoretical material from a social science perspective a...