This book finds the right balance between mathematics and economic examples, providing a text that is demanding in level and broad ranging in content, whilst remaining accessible and interesting to its target audience.

For courses in biotechnology.

Introduction to Biotechnology brings the latest information students need to understand the science and business of biotechnology. The popular text emphasizes the future of biotechnology and the biotechnology student's role in that future with balanced coverage of basic cell and molecular biology, fundamental techniques, historical accounts, new advances, and hands-on applications.

The 4th Edition features content updates in every chapter that reflect the most re...

For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.

Think like an economist! Economics touches almost every aspect of life, from climate change to terrorism, taxes to house prices, wages, to how much time to spend studying! Thinking like an economist will enable you to evaluate economic policies, understand human behaviour, and make more informed decisions. This comprehensive revision retains the hallmarks of previous editions, with a thorough and detailed presentation of the principles of economics and on the development of your critical thin...

For courses in introductory combined Statics and Mechanics of Materials courses found in ME, CE, AE, and Engineering Mechanics departments. Statics and Mechanics of Materials represents a combined abridged version of two of the author's books, namely Engineering Mechanics: Statics, Fourteenth Edition and Mechanics of Materials, Tenth Edition with Statics and Mechanics of Materials represents a combined abridged version of two of the author's books, namely Engineering Mechanics: Statics, Fourt...

In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:understanding the technology of business information systems; choosing the right information system for an organisation; developing and managing an efficient business information system; employing informa...

Thistitle is a Pearson Global Edition. The editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to a diverse and international audience. Forcourses in liberal arts physics. Actively engage students inlearning and loving physics.

Paul HewittGÇÖs best-selling ConceptualPhysics defined the liberal arts physics course over 30 years agoand continues as the benchmark. HewittGÇÖs text is guided by the principle of'concepts ...

Updated in a new 2nd edition, Agendas, Alternatives, and Public Policies has been reissued in this Longman Classics edition, featuring a new epilogue: Health Care Reform from Clinton to Obama. Comparing the Clinton administration in 1993 with the Obama administration in 2009 and 2010, Kingdon analyses how agenda setting, actors, and alternatives affect public policy.

Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and pro...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...