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Linear Algebra and Its Applications / 6th Global Edition
2021 || Paperback || David Lay e.a. || Pearson || ook als eBook
Gain a deeper understanding of the latest contemporary approaches in linear algebra.
Linear Algebra and Its Applications 6th edition provides a strong introduction to the principles and foundations needed to understand practical linear algebra.
The textbook's easy-to-follow layout covers the core concepts of linear algebra, gradually introducing more complex topics in order to build your confidence as you learn. The text solidifies your knowledge by returning to challenging concepts throughou...
Understanding Financial Statements / 11th edition
|| Aileen Ormiston Lyn M. Fraser || Pearson
A supplementary text for a variety of Business courses, including Financial Statement Analysis, Investments, Personal Finance, and Financial Planning and Analysis. An Analytical Approach to Understanding and Interpreting Business Financial Statements Understanding Financial Statements improves the student's ability to translate a financial statement into a meaningful map for business decisions. The material covered in each chapter helps students approach financial statements with enhanced con...
Fundamentals of Multinational Finance / 7th Global Edition
2023 || Paperback || Michael Moffett e.a. || Pearson
For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...
Service Management
|| Bart Van Looy || Pearson
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations.
The final part of the book addresses the issue of performance management and service strategy. Ba...
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
International Financial Reporting / 8th Edition
2025 || Paperback || Alan Melville || Pearson
A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...
Critical Thinking and Communication / 7th edition
The Use of Reason in Argument
2014 || Paperback || Edward Inch e.a. || Pearson || ook als eBook
Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.
Marketing Plan Handbook / 5th edition
Pearson New International Edition
2013 || Paperback || Marian Wood || Pearson
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren Keegan || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Critical Thinking / 3rd edition
Tools for Taking Charge of Your Learning and Your Life: Pearson New International Edition
2013 || Paperback || Richard Paul e.a. || Pearson
For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...