Written by seven leading authors, the text covers the growing subject of cognitive neuroscience and makes clear the many challenges that remain to be solved. Now, in this second edition, the text has been streamlined to 15 chapters for ease of reference. The condensation makes the topics covered easier to assimilate, and better suited to presentation in a single-semester course.

Each chapter has been updated to address the latest developments in the field, including expanded coverage of genet...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Engineering Mechanics of Composite Materials, 2/e analyzes the behavior and properties of composite materials-rigid, high-strength, lightweight components that can be used in infrastructure, aircraft, automobiles, biomedical products, and a myriad of other goods. This edition features additional exercises and new material based on the author's research and advances in the field.

Anyone who has been asked to read and understand a poem has probably wondered: What does this really mean? Have I understood this the way I was supposed to? Did I get it? As the least literal of all of forms of creative writing, poetry is for many readers also the most cryptic. Confronted by the mysteries of poetic interpretation, some people are intrigued, some become addicted, others are left frustrated. Shira Wolosky's accessibly written book, The Art of Poetry, provides a road map of the ...

The scope of Artificial Intelligence's (AI) hold on modern life is only just beginning to be fully understood. Academics, professionals, policymakers, and legislators are analysing the effects of AI in the legal realm, notably in human rights work. Artificial Intelligence technologies and modern human rights have lived parallel lives for the last sixty years, and they continue to evolve with one another as both fields take shape.

Human Rights and Artificial Intelligence explores the effects o...

Unique in its breadth of coverage ranging from historical accounts of drug use to clinical and preclinical behavioral studies, Psychopharmacology is appropriate for undergraduates studying the relationships between the behavioral effects of psychoactive drugs and their mechanisms of action. BL Chapter-opening vignettes foster student engagement BL Up-to-date and outstanding coverage of current research BL Breakout boxes present novel, and, in some cases, controversial topics for special discu...

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

This new edition offers a concise but comprehensive introduction to rocky shore ecology and has been completely revised and updated throughout. It describes the diverse biota (invertebrates, vertebrates, seaweeds, seagrasses and microalgae) that inhabit rocky shores, and the factors that determine their distributions, abundances and interactions. The book discusses the latest research on processes that control community structure, utilizing a global range of examplesfrom a wide range of shore...

Since the time of Aristotle, there had been a clear divide between the three kingdoms of animal, vegetable, and mineral. But by the eighteenth century, biological experiments, and the wide range of new creatures coming to Europe from across the world, challenged these neat divisions. Abraham Trembley found that freshwater polyps grew into complete individuals when cut.

This shocking discovery raised deep questions: was it a plant or an animal? And this was not the only conundrum. What of cora...