Emmi Salonen is a graphic designer, creative director and educator. She founded London-based Studio Emmi in 2005.

Her work centres Positive Creativity – the idea that design can connect people, foster wellbeing and support sustainable choices. Emmi developed the Creative Ecosystem model to help reduce stress and burnout. A leading advocate for creative wellbeing, she speaks internationally at academic institutions and conferences.

Her commitment is grounded in both experience and research...

Why do some products become beloved while others are quickly forgotten? Design profoundly shapes our lives, often in unnoticed but significant ways.

Every design—from simple everyday products to complex systems and services—elicits emotions that influence our decisions, behavior, and well-being. Yet, the emotional dimension of design remains underexplored, leaving a wealth of opportunities untapped.

This book addresses this gap, revealing how designers can harness emotions to create pro...