This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.

Need to tackle your research project? This practical, straightforward book covers every step along the way so you can confidently take the leap into the research world.

A core, comprehensive textbook for the Award and/or Certificate in Education and Training.

Compensation: A Balanced Approach covers compensation systems and practices through theory and application. Each chapter looks at compensation from both the employer and employee perspective, giving students a more holistic understanding of the role total rewards play in an organization.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications in Python is a comprehensive introduction to and an overview of the methods that underlie modern AI. This best-selling textbook covers both statistical and machine learning (AI) algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, network analytics and generative AI. Along with hands-on exercises and real-life case st...

A new research project guide for social science students used to hybrid teaching and research; it comes from two young, energetic methods experts who map the individual’s journey through a contained project.

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...

Mixed Methods Research Outside the Box offers a fresh and unconventional perspective on mixed methods research. Author Joseph A. Maxwell empowers readers to creatively blend qualitative and quantitative approaches. Drawing from modern insights on causation and philosophy of science, this book promotes innovation in mixed methods.