This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

The book provides a succinct and issue-centered introduction to the Western philosophy of science, bringing eight focal issues in the field to the fore and augments each topic by incorporating Chinese perspectives.

This book introduces the reader to the fascinating and sometimes bizarre world of space rocks using a simple, clear layman-friendly style. It explains why they are so special and describes their main characteristics.

Any Baedeker will tell us "where we ought to travel, but only Alain de Botton will tell us "how and "why. With the same intelligence and insouciant charm he brought to How Proust Can Save Your Life," de Botton considers the pleasures of anticipation; the allure of the exotic, and the value of noticing everything from a seascape in Barbados to the takeoffs at Heathrow.
Even as de Botton takes the reader along on his own peregrinations, he also cites such distinguished fellow-travelers as B...

Fifteen new contributors bring fresh perspectives to the fifth edition of The Human Past, the most authoritative introduction to world prehistory, revealing our shared human story with the latest scholarship. Thoroughly updated by its team of authors, including 15 leading specialists new to this edition, this fifth edition introduces students to a more equitable and representative view of world prehistory. A total of 30 contributing authors – a truly international team of experts – introd...