Business Accounting and Finance, Fifth Edition, provides a clear, straightforward introduction to key management and financial accounting topics. In this new edition, a wealth of examples and real-life cases from well-known organizations, such as Lloyds, Tesco, Experian and Burberry, bring theory to life and prepare students for a successful career in the workplace.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...

New Clinical Genetics continues to offer the most innovative case-based approach to investigation, diagnosis, and management in genomic medicine. New Clinical Genetics is used worldwide as a textbook for medical students, but also as an essential guide to the field for genetic counselors, physician assistants, clinical and nurse geneticists, and students studying healthcare courses allied to medicine. Readers love the integrated case-based approach which ties the science to real-life clinical...

A stunning edition of this modern classic of World War One, featuring an introduction by the author and insightful testimonies from soldiers.

Skills for Effective Writing teaches these skills, such as coherence and using sources, and offers extensive practice opportunities. When students master discrete skills, all of their writing improves. This allows teachers to focus their time and feedback on the content of student work.

Clinical Chemistry considers what happens to the body's chemistry when affected by disease. It provides introductory coverage of the scientific basis for biochemistry tests routinely used in medicine - including tests for the assessment of organ function, diagnosis and monitoring disease activity and therapy efficacy. Each topic area begins with a concise description of the underlying physiological and biochemical principles and then applies them to patient investigation and management.

The r...

The fully updated third edition of this bestselling book offers a radical approach to community development. Building on the theories of Gramsci and Freire, new ideas are introduced which offer an inspiring approach to practice for all those committed to social and environmental justice. Neoliberalism has created a dangerous escalation of economic inequalities with inevitable environmental consequences.

Practice needs to be informed by analyses of power, and links are made using international...

This book is for executives, practitioners, and project managers who are tasked with the movement of data from old systems to a new repository. It is designed as a practical guide and uses a series of steps developed in real-life situations that will get you from an empty new system to one that is populated, working and backed by the user population. This new edition is updated to take account of changes in technology and the maturing of the market for data migration services, with two brand ...

The only edition of the beloved classic that is authorized by Fitzgerald's family and from his lifelong publisher.

This edition is the enduring original text, updated with the author's own revisions, a foreword by his granddaughter, and with a new introduction by National Book Award winner Jesmyn Ward.

The Great Gatsby, F. Scott Fitzgerald's third book, stands as the supreme achievement of his career.

First published by Scribner in 1925, this quintessential novel of the Jazz Age has been accl...