Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

Mandarin, Guoyu or Putonghua? "Chinese" is a language known by many names, and China is a country home to many languages. Since the turn of the century linguists and politicians have been on a mission to create a common language for China. From the radical intellectuals of the May Fourth Movement, to leaders such as Chiang Kai-shek, and Mao Zedong, all fought to push the boundaries of language reform. Now, internet users take the Chinese language in new and unpredictable directions. David Mos...

The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.

You'll find everything you need to know about being Jewish in this indispensable, revised and updated guide to the religious traditions, everyday practices, philosophical beliefs, and historical foundations of Judaism. What happens at a synagogue service? What are the rules for keeping kosher? How do I light the Hanukah candles? What is in the Hebrew Bible? What do the Jewish holidays signify? What should I be teaching my children about being Jewish? With the first edition of Essential Judais...

Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.

Lose up to 7lbs in 7 days with The Juice Master Jason Vale's ultra-fast 1-week super juice cleanse. The man who helped Jordan to get her post-baby body back has designed a healthy and effective diet and exercise programme to reshape your body in just one week, but with lasting results. The one-week super juice diet with fast, body-transforming results from the UK's leading health coach and seminar leader Jason Vale - aka The Juice Master.

This highly motivational and hard-hitting programme fo...

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

Domain-Driven Design (DDD) software modeling delivers powerful results in practice, not just in theory, which is why developers worldwide are rapidly moving to adopt it. Now, for the first time, there’s an accessible guide to the basics of DDD: What it is, what problems it solves, how it works, and how to quickly gain value from it. Concise, readable, and actionable, Domain-Driven Design Distilled never buries you in detail–it focuses on what you need to know to get results.

Vaughn Vern...

The study pack includes chapter reviews and free-body diagram workbook and is to accompany the 14th Edition of Engineering Mechanics: Statics in SI Units

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...