From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most rel...

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Le CAHIER D'ACTIVITES complète le livre de l'élève L'atelier B1. - Il permet de consolider toutes les notions du livre en autonomie et avec PLAISIR ! - L'apprenant est invité à enrichir son lexique, à mémoriser et à exprimer son opinion à l'écrit. - 10 bilans linguistiques et 10 préparations au DELF. - Les transcriptions et les corrigés sont consultables à la fin du cahier.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

The third edition of Academic Writing for International Students of Business and Economics is written to help international students succeed in writing essays, reports and other papers for their English-language academic courses. Thoroughly revised and updated to reflect issues such as diversity and sustainability, this book is designed to let students and teachers easily find the help they need, both in the classroom and for self-study. The book is divided into five parts, comprising a total...

Third revised edition of Genki: an integrated course in elementary Japanese. This is the second textbook in the series that includes 11 lessons in which the student will learn all the aspects that complete the basic level of Japanese. Each of the units contains a specific topic in which vocabulary and grammar are practiced. One of the peculiarities of this method is that it seeks to have a balance between all communication skills. Therefore, the student must perform listening and speaking com...