This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

"Covers a broad range of subjects that undergraduates in the discipline should be familiar and comfortable with upon graduation. From chapters on the scientific method and fundamental research concepts, to experimental design, sampling and statistical analysis, the text offers an excellent introduction to the key concepts of geographical research. The content is applicable for students at the beginning of their studies right through to planning and conducting dissertations.

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Data analysis is often the most difficult task facing students and novice qualitative researchers, including Shane the Lone Ethnographer-a grad student with fond visions of the Wild West-and her horse Transcriptor. In this comic-style textbook, we follow Shane as she attempts to corral her data and make sense of it for publication. Shane learns how to read, sort, code, write, and assess the analysis of a qualitative study in the traditions of ethnography, grounded theory, discourse, and narra...

This is a concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, hands-on guidance. Incorporating discussion of the wide variety of methods in interview-based research and the different approaches to reading the data, this book will help you to navigate the broad field of qualitative research with confidence and get out there and start collecting your data.