Offers students a learning experience rooted in academic knowledge and supported by a comprehensive, practice-oriented digital transformation methodology which can be applied in their future careers.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...

Very Short Introductions: Brilliant, Sharp, Inspiring We live today in an interconnected world in which ordinary people can became instant online celebrities to millions of fans thousands of miles away, in which religious leaders can influence billions globally, in which humans are altering the climate and environment, in which new infectious diseases spread across continents at lightning speed, and in which complex social forces are increasingly impacted by digital technology. This is global...

Business valuation is one of the toughest classes in any business curriculum. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides various skills you need to determine a company's worth. It offers insight from both buyers' and sellers' points of view and provides examples and exercises.

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

Work: love it or hate it, it’s an all-consuming part of our society, it’s changing fast, and the impact on our working lives will be extraordinary. We are now facing a revolution in the way we work. Low carbon economies, new technology and globalisation are fundamentally transforming much of what we take for granted.

Middle managers are disappearing. The working week is collapsing. And now more than ever, our careers are governed by global forces.

Why will things change so quickly? What w...

Health operations management is defined as 'the analysis, design, planning, and control of all of the steps necessary to provide a service for a client'. In other words, it is concerned with identifying the needs of clients, usually patients, and designing and delivering services to meet their needs in the most effective and efficient manner. Addressing this key healthcare industry challenge, this informative textbook crosses geographical boundaries to outline the logical steps of health oper...

In times of rising expectations and decreasing resources for the public sector, performance management is high on the agenda. Increasingly, the value of the performance management systems themselves is under scrutiny, with more attention being paid to the effectiveness of performance management in practice. This new edition has been revised and updated to examine: performance in the context of current public management debates, including emerging discussions on the New Public Governance and n...

A revised and updated edition of 'How to Master the Art of Selling', which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently.