The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

The book presents a multi-dimensional analysis of shareholders’ impact on company value creation. The authors chose the IT sector as the area of study as it is one in which modern technologies are essential.

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

This book exposes two inspiring research categories: digitization and trust. This volume will be of interest to researchers, academics, practitioners, and advanced students in the fields of management of technology and innovation, organizational studies, and leadership.

The second edition of this Shingo Prize winning book builds and expands on the first edition. The core of the book remains the same, however, the results have been updated and made more current given access to better data and enhanced use of the electronic health record.

Integrating new theoretical readings, over twenty new case studies on current business scandals, and updated legal cases, Ethical Theory and Business guides students to a rich understanding of business ethics, corporate responsibility, and sustainability. The tenth edition includes both of state-of-the-art normative and social science perspectives.

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.