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Studieboeken (637)
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Digital Marketing / 8th edition
Strategy, implementation and practice
2022 || Paperback || Dave Chaffey e.a. || Pearson || ook als eBook
"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.
We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from...
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Introduction to Management Accounting / 17th Global Edition
2022 || Paperback || Charles Horngren e.a. || Pearson
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For MBA-level managerial accounting courses. An essential tool for understanding how to make effective economicdecisions. In todayGÇÖs troubled economy, itGÇÖs important to show students howmanagerial decisions can affect business costs. Introduction toManagement Accounting helps to en...
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Logistics and Supply Chain Management / 6th edition
2022 || Paperback || Martin Christopher || Pearson || ook als eBook
Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. You'll discover how effective development and management of supply chain networks will help businesses cut costs and enhance customer value.
The sixth edition of this bestselling book has been comp...
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Exploring Entrepreneurship
2021 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.
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Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2020 || Paperback || Eric Ries || Crown
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...
Human Resource Management / 16th edition
2021 || Paperback || Gary Dessler || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management.
Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. Wit...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
Understanding Strategic Management / 4th edition
2021 || Paperback || Anthony E. Henry || Oxford University Press
'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...
Management: An Introduction / 8th edition
Using practice and theory to develop skill
2019 || Paperback || David Boddy || Pearson || ook als eBook
Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.
No...
Corporate Finance: The Core / 5th edition
2022 || Paperback || Jonathan Berk e.a. || Pearson
For MBA/graduate students taking a course in corporate finance.
An emphasis on modern theory blended with practice elevates students’ financial decision making
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. St...