Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for ...

5th edition has more content on inequality, wellbeing, international trade and the changing nature of work * Several chapters include discussion on the impacts of COVID-19 on inequality, labour markets, health and beyond * General updates, including new data, new exercises and discussion questions * Differs from other principles books on the market in its pluralist approach. It covers everything the student needs to know, whilst also placing issues in their historical, institutional, social, ...

Most businesses don’t take qualitative research seriously. They see it as soft, vague—too uncertain to drive business strategy.

That’s why so many researchers see their insights ignored and struggle to gain buy-in.

Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst—winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and co...