The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

Als u een organisatie leidt of als u met uw managers moet communiceren over datamanagement, dan is Navigeren door het Labyrint uw gids.

Organisaties die waarde willen halen uit hun data moeten die data goed beheren. Maar voor de meeste leidinggevenden lijkt datamanagement obscuur, gecompliceerd, en zeer technisch. Je hebt geen tijd om alle details te leren of hypes te herkennen. Navigeren door het Labyrint helpt je verder, gebaseerd op de best practices van DAMA's Data Management Body of Kno...

Wiskunde in de bouw is het enige boek voor hoger onderwijs dat studenten voorbereidt op de belangrijkste wiskundige vraagstukken die een ingenieur in de bouwnijverheid tegenkomt. Het leert de student om procesmatig en in modellen te denken en het helpt om het technisch inzicht te ontwikkelen dat een bouwer nodig heeft. Daarbij komen alle belangrijke vaardigheden aan de orde als berekenen, specificeren en het beoordelen van (technische) adviezen van specialisten in de bouw.

In dit boek staat d...

Cardiologische ziektebeelden komen veel voor in de Acute Zorg. Tijdige herkenning en behandeling is essentieel om adequaat te kunnen behandelen. Dit boek dient als een praktische handleiding in het herkennen van veelvoorkomende cardiologische ziektebeelden en een aantal acute ziektebeelden met hemodynamische consequenties.

Cardiologische ziektebeelden zijn, zeker in de acuut zieke patiënt, veelvoorkomend en vereisen vaak tijdige herkenning en behandeling. In dit boek wordt op een praktische ...

Easy to read, engaging, and highly interactive, Felson's Principles of Chest Roentgenology: A Programmed Text, 5th Edition, has long been the go-to learning resource for medical students, residents, radiologists, and others who order and interpret chest x-rays. It offers a clear, self-directed tutorial on all aspects of chest imaging, including pathologies and anatomic challenges. You'll find essential, accessible explanations of basic science, image reading and interpretation, and key termin...

Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.

Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...

Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management.

This 2nd edition includes a new chapter on air...

First published in French in 1943, Jean-Paul Sartre's L'Etre et le Neant is one of the greatest philosophical works of the twentieth century. In it, Sartre offers nothing less than a brilliant and radical account of the human condition. The English philosopher and novelist Iris Murdoch wrote to a friend of "the excitement - I remember nothing like it since the days of discovering Keats and Shelley and Coleridge".

This new translation, the first for over sixty years, makes this classic work of...

English is the dominant language of international business relations, and a good working knowledge of the language is essential for today's legal or business professional. This book provides a highly practical approach to the use of English in commercial legal contexts, and covers crucial law terminology and legal concepts. Written with the needs of both students and practitioners in mind, this book is particularly suitable for readers whose first language is not English but need to use Engli...