The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made. Explaining clearly the importance of the relationship between theoretical and practical aspects of policymaking, the book gives a thorough overview of the people and organisations involved in the process. Fully revised and updated for an eighth edition, The Public Policy Process provides: Clear exploration, using many illustrations, of how policy is made and implemented; ...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Chapter dedicated to the history of development economics thought, which is integral to a student fully understanding the evolution of development economics (and which is absent from most other texts) // Authored by two of the biggest names in development economics globally. // Includes extensive discussions on data and studies using the randomized control trial approach, which is widely used in development research nowadays // Each chapter contains "take-home messages"; boxes; "concepts seen...

Specially designed as training resource for undergraduate and graduate students in applied sport and performance psychology as well as an array of early-career professionals. Case study collection with diverse, international authorship. Deliberate attention paid to ethical challenges and diverse populations (race, culture, gender, sexual orientation, disability, etc.) in order to challenge students to identify their own uniqueness in the world and how it impacts their attitudes, beliefs, and ...

The book argues that contemporary macroeconomists cannot provide any conclusive evidence in support of causal hypotheses, and that macroeconomic policy analysis doesn’t qualify as scientifically objective in any of the traditional meanings.

Fully updated throughout to include recent themes and events such as the 2020 election and 2021 Presidential inauguration, providing students with a current overview of US politics and society. Chapters on geography, women and minorities, and the media have been comprehensively revised to incorporate more information on such themes as environmental legislation, the LGBTQ+ community, social media and people, key themes in the study of American culture and society today, ensuring students get a...

The book provides a succinct and issue-centered introduction to the Western philosophy of science, bringing eight focal issues in the field to the fore and augments each topic by incorporating Chinese perspectives.

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

This book introduces the reader to the fascinating and sometimes bizarre world of space rocks using a simple, clear layman-friendly style. It explains why they are so special and describes their main characteristics.

Includes Case Studies from a Range of Event SitesIntroduction to Crowd Science examines the growing rate of crowd-related accidents and incidents around the world. Using tools, methods, and worked examples gleaned from over 20 years of experience, this text provides an understanding of crowd safety. It establishes how crowd accidents and incidents (specifically mass fatalities in crowded spaces) can occur.

The author explores the underlying causes and implements techniques for crowd risk anal...