This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

This textbook provides a comprehensive introduction to the factors that impact physical, mental, and social well-being, offering a broad definition of health and healthcare that moves beyond the biomedical model.

English for Medical Communication: A Guide to Course Design is a practical guide to the design of health communication courses in English for Academic/Specific Purposes (EAP/ESP).

Community Psychology, 7th Edition presents the field’s conceptual roots and possible applications in a comprehensive overview of the field. Clearly organized and easy to navigate, the text is divided into sections on basic concepts, social change, applications and the future.

This research monograph argues that Fair Trade constitutes a new type of market, ‘a dispersed hybrid market’, that due to its specific features contributes to a more pro-social functioning of the entire market and taking responsibility for sustainable development by different market participants.

Databook of UV Stabilizers, Third Edition provides key information on the most frequently-used UV stabilizers, specifically catering to various industries including automotive, aerospace, polymers, plastics, rubber, cosmetics, food preservation, adhesives, coatings, medical equipment, packaging materials, solar cells, and more. Health and safety concerns are covered, including issues related to skin penetration, toxic degradation products, and the effect of converted radiation energy to heat ...

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues.

This includes the competitive job market; and diver...

PVC Degradation and Stabilization, Fifth Edition contains all the information necessary for the successful design of stabilization formulas in any PVC-based product. Other topics covered include degradation by thermal energy, UV, gamma, and other forms of radiation, chemical degradation, and more. Many new topics are of particular interest today, including new stabilization methods and mechanisms (e.g., synergistic mixtures containing hydrotalcites and their synthetic equivalents, beta-diketo...

Develop the skills you need to produce diagnostic-quality medical images! Radiologic Science for Technologists: Physics, Biology, and Protection, 12th Edition provides a solid foundation in the concepts of medical imaging and digital radiography. Featuring hundreds of radiographs and illustrations, this comprehensive text helps you make informed decisions regarding technical factors, image quality, and radiation safety for both patients and providers. New to this edition are all-digital image...