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Managing Events

Real Challenges, Real Outcomes

2025 || Paperback || Liz Quick || SAGE

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

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Applied Marketing Analytics Using Python

2025 || Paperback || Gokhan Yildirim e.a. || SAGE

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.