This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on ...

Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

A comprehensive and authoritative introduction to China's political history, contemporary political system, and key policy areas, such as the environment, population management, and public health. Politics in China is an authoritative introduction to how the world's second most populous nation and rapidly rising global power is governed today. Written by leading China scholars, each chapter offers an accessible overview of a key topic in Chinese politics.

The opening section provides readers ...

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...

Experience Excellence with the Ultimate AP® Statistics Program.

Authored by seasoned high school AP® Statistics educators, Daren Starnes and Josh Tabor, along with a team of experienced AP® teacher/leaders, the Seventh Edition of The Practice of Statistics brings a fresh perspective through 9 Units that align perfectly with the CED.

Created to instill a deep understanding of the core principles of statistics and the problem-solving methods involved, TPS7 equips students with the essential ...

The highly anticipated third edition of Strategic Human Resource Management offers a fresh perspective on SHRM. Bringing together a wealth of expertise in HRM, Work and Organizational Psychology and Organizational Behaviour, the authors provide a balanced approach to structuring and solving real-life HR issues in organizations. This new edition aligns Human Resource practices with both the internal and external organizational context and takes a critical perspective on economics, sustainabili...