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Studieboeken (876)
International Business, Multi-Nationals, and the Nationality of the Company
2025 || Paperback || Boris (Stuttgart University Gehlen e.a. || Taylor & Francis Ltd
This book discusses challenges that arise for multinational companies from not having a single ‘nationality’ and being exposed to a variety of simultaneous country-specific, legally, and culturally constructed nationalities at home and abroad. The chapters were originally published in the journal Business History.
The Darker Side of Leadership
Pythons Devouring Crocodiles
2024 || Paperback || Manfred F. R. Kets de Vries || Taylor & Francis Ltd
Manfred Kets de Vries is one of the most authoritative voices on organizational dynamics, leadership, executive coaching, and psychotherapy today. The book offers a unique and original approach to answering the micro- and macro-psychological questions of how to mitigate against populism and autocratic leadership.
Consumer and Innovations in e-Health Services
Examples of European Countries
2025 || Paperback || Anna Dabrowska e.a. || Taylor & Francis Ltd
Innovations in e-health can significantly enhance healthcare accessibility, efficiency, and patient safety.
The Little Book of Economics
How the Economy Works in the Real World
2024 || Hardcover || Greg (The Economist) Ip || John Wiley & Sons Inc
An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before.
Advice for a Successful Career in the Accounting Profession
How to Make Your Assets Greatly Exceed Your Liabilities
2024 || Hardcover || Jerry (Rowan University Maginnis || John Wiley & Sons Inc
Praise for Advice for a Successful Career in the Accounting Profession "Advice for a Successful Career in the Accounting Profession is the ultimate survival guide for those pursuing a career in accounting. This book is an incredible resource for the college and university students majoring in accounting as well as individuals in the early years of their career. It is loaded with tips, techniques, and best practices to put you on the right track to achieve a successful career in the accounting...
Business Information Systems / 6th edition
Technology, Development and Management for the Modern Business
2018 || Paperback || Paul Bocij e.a. || Pearson
In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:understanding the technology of business information systems; choosing the right information system for an organisation; developing and managing an efficient business information system; employing informa...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
The Platform Business Navigator
2024 || Paperback || Felix Wortmann e.a. || Pearson Education Limited
8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.
Marketing: Real People, Real Choices / 12th Global Edition
2025 || Paperback || Michael Solomon e.a. || Pearson
Service Operations Management / 6th edition
2025 || Paperback || Robert Johnston e.a. || Pearson Benelux B.V.
Address real-world organisational challenges by applying the principles of Service Operations Management Service Operations Management, 6th edition provides an understanding of how service performance can be improved in organisations. It features tools and techniques throughout, along with examples from a wide variety of international businesses.