Contrived. Disingenuous. Phony.

Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake.

They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as--if not more than--price, qua...

This landmark work challenges the separatist doctrines which have come to dominate our understanding of the world. Appiah revives the ancient philosophy of Cosmopolitanism, which dates back to the Cynics of the 4th century, as a means of understanding the complex world of today. Arguing that we concentrate too much on what makes us different rather than recognising our common humanity, Appiah explores how we can act ethically in a globalised world.

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides advanced-level students with essential business language and vocabulary, and provides training and practice for the BEC Higher exam, using real BEC exam tasks provided by Cambridge ESOL. Self-study Books, Teacher's Resource Books and Audio CDs (2) are also available.

Ten Days That Shook the World is John Reed’s eyewitness account of the Russian Revolution. A contemporary journalist writing in the first flush of revolutionary enthusiasm, he gives a gripping record of the events in Petrograd in November 1917, when Lenin and the Bolsheviks finally seized power. Containing verbatim reports both of speeches by leaders and the chance comments of bystanders, set against an idealized backcloth of the proletariat, soldiers, sailors, and peasants uniting to throw...

Computability and Logic has become a classic because of its accessibility to students without a mathematical background and because it covers not simply the staple topics of an intermediate logic course, such as Godel's incompleteness theorems, but also a large number of optional topics, from Turing's theory of computability to Ramsey's theorem. This 2007 fifth edition has been thoroughly revised by John Burgess. Including a selection of exercises, adjusted for this edition, at the end of eac...

Providing easy-to-access information, this unique sourcebook covers the wide range of topics that a researcher must be familiar with in order to become a successful experimental scientist. Perfect for aspiring as well as practicing professionals in the medical and biological sciences it discusses a broad range of topics that are common, yet not traditionally considered part of formal curricula. The information presented also facilitates communication across conventional disciplinary boundarie...

It’s Back! New chapters, examples, and insights; all infused with the timeless concepts and theories that have helped RF engineers for the past 25 years! RF circuit design is now more important than ever as we find ourselves in an increasingly wireless world. Radio is the backbone of today’s wireless industry with protocols such as Bluetooth, Wi-Fi, WiMax, and ZigBee. Most, if not all, mobile devices have an RF component and this book tells the reader how to design and integrate that comp...

This Italian reference grammar provides students, teachers and others interested in the Italian language with a comprehensive, accessible and jargon-free guide to the forms and structure of Italian. Whatever their level of knowledge of the language, learners of Italian will find this book indispensable: it gives clear and detailed explanations of everything from the most elementary facts such as the relation between spelling and pronunciation, or the forms of the article, to more advanced poi...

SqEME wordt al jarenlang succesvol toegepast in verschillende sectoren. Het wordt gezien als een eigentijdse invulling van het managen van processen. In 2002 kwam de eerste druk uit van Procesmanagement en de SqEME-benadering, waarvan nu een compleet herziene druk is verschenen. In deze derde druk is een aantal belangrijke aanvullingen aangebracht.

SqEME als methodologie bekijkt een proces in de organisatie vanuit vier verschillende invalshoeken, die vensters worden genoemd:

1. Constitutie

2. Ch...

Suitable as a training manual and a day-to-day reference, Shiphandling is the comprehensive and up to date guide to the theory and practice of ship handling procedures. Its covers the requirements of all STCW-level marine qualifications, provides expert guidance on all the hardware that marine professionals will make use of in the control and operation of their vessel and offers a broad focus on many shiphandling scenarios.