From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry.

The text takes a vocatio...

How to Teach Writing offers a practical guide to help get your students writing, structured on clear and consise educational theory.

This new series entry delivers an uncomplicated analysis of the nature of writing, particularly in terms of process, product, and genre. Descriptions of a broad range of writing tasks enable teachers to select those that will be most effective in developing students' writing skills.

Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format. Using a systemized approach, the text focuses on real-life practices and issues of current interest. It also lets you experience the role of a manager through hands-on problems, cases and exercises.

The 14th Edition shows how businesses can respond when faced with the unexpected, such as the COVID-19 pandemic, Ukraine–Russia war, and inflation, so you’re ...

Technical English is a multi level English course which is ideal for students in vocational education or training at work. Its syllabus covers the core language that students need to be successful in all fields of technical and industrial work.

Longman dictionaries are compiled using the Longman Corpus Network - a huge database of 430 million words of spoken and written English - collected from both British and American English sources. They are easy to use and easy to understand: they are written using a limited vocabulary of just 2000 words - the Longman Defining Vocabulary - ensuring that they all have clear and understandable definitions.

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics ...