For the calculus-based General Physics course primarily taken by engineers and science majors (including physics majors). This long-awaited and extensive revision maintains Giancoli's reputation for creating carefully crafted, highly accurate and precise physics texts. Physics for Scientists and Engineers combines outstanding pedagogy with a clear and direct narrative and applications that draw the student into the physics.

The new edition also features an unrivaled suite of media and on-line...

Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Develop your understanding of how to use similar steps in your problem-solving approaches For courses in calculus-based physics. University Physics with Modern Physics, 15th edition, now in SI Units, is known for its clear and accessible approach to physics. With its step-by-step guidance and variety of problem types, the textbook will help you solve the most complex problems in physics.

This edition draws on insights from several users to help you see patterns and make connections between pr...

Updated for C11 Write powerful C programs...without becoming a technical expert! This book is the fastest way to get comfortable with C, one incredibly clear and easy step at a time. You'll learn all the basics: how to organize programs, store and display data, work with variables, operators, I/O, pointers, arrays, functions, and much more. C programming has neverbeen this simple! Who knew how simple C programming could be? This is today's best beginner's guide to writing C programs-and to le...

For introductory Financial Accounting courses that are not using debits and credits. Relevance for majors and non-majors-accounting concepts explained in a business context. Financial Accounting: A Business Process Approach explains accounting concepts in a way all majors can understand by organizing the material around how a business works.

This text's business process approach presents a business topic and then shows the accounting concepts behind it-rather than solely explaining accounting...

For introductory courses in managerial finance. Help students apply financial concepts to solve real world problems with a proven teaching and learning framework The Teaching and Learning System -- a hallmark feature of Principles of Managerial Finance, Brief -- weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 8th Edition, Global Edition, concentrates on the material students need to know in order to make effective f...

Elliott & Quinn's Contract Law, 13th edition, comprehensively covers the fundamental legal issues with clarity and lots of practical examples to support your understanding of contract law.

This textbook provides insight into the key cases, prompting you to practice and apply their principles to exam-style questions and develop your own views on the effectiveness of current laws.

With an array of useful study features and examples, this book has the tools you need to understand how the law ope...

Essential Mathematics for Chemists is ideally suited for students who have a limited mathematical background and who wish to build their confidence in the use of mathematics that is relevant to their chemistry studies. John Gormally has many years' experience of teaching mathematics to chemistry students and has set out specifically to address common difficulties in understanding the subject. Assuming little knowledge of mathematics, this book first introduces basic skills in handling numbers...