Business fundamentals neemt je mee in het organische proces van idee tot business. Daarvoor volgen we twee startende ondernemers, Amina en Nicolas, die samen – met vallen en opstaan – een nieuw fietsmodel op de markt willen brengen.

Het eerste deel legt zich toe op de verschillende soorten ondernemingen en vennootschappen, en de bijhorende boekhoudkundige en fiscale verplichtingen. Welke formaliteiten moet je doorlopen om een vlotte start te garanderen? Welk model van de boekhouding moet ...

Embark on an empowering journey towards entrepreneurial success with 'Building a Business.' This invaluable guide equips aspiring entrepreneurs with the essential knowledge and strategies needed to navigate the complexities of starting and growing a successful business.

From developing a viable business idea to crafting a solid business plan, this book provides practical insights and actionable steps to launch your venture with confidence. Learn the art of market research, financing options, ...

A revealing exploration of the phenomenon of 'non-promotable work', the effect it has on women's careers, and a thoroughly researched strategy for how to fight back

With Voices, learners use English as a tool for global communication and are encouraged to celebrate connections among people from a wide range of cultures and backgrounds. Carefully sequenced activities featuring real-world content fully prepare learners for interaction and guide them to develop their voice in English.

Voices is a seven-level, integrated-skills program for adults and young adults that enables instructors to teach with confidence in all classrooms. Supported by a common-sense...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

The updated third edition of this book scrutinizes anew the history of anthropological theory. Covering key concepts and theorists in a lively style, Engaging Anthropological Theory examines the historical context of anthropological ideas and the contested nature of anthropology itself.

We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors, and strangers. We know that feedback is essential for professional development and healthy relationships - but we dread it and even dismiss it. This book teaches you how to take criticism productively.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...