'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that invo...

As its name implies, the aim of Systems Design and Engineering: Facilitating Multidisciplinary Development Projects is to help systems engineers develop the skills and thought processes needed to successfully develop and implement engineered systems. Such expertise typically does not come through study but from action, hard work, and cooperation. To that end, the authors have chosen a "hands-on" approach for presenting material rather than concentrating on theory, as so often is the case in a...

Presenting a practical approach to CBPR by describing how an individual researcher might understand and conduct CBPR research, this book includies a concise overview of CBPR theoretical underpinnings, methods considerations and ethical issues - all presented in an accessible format.

Improvisation plays a key role in the toolbox of the music therapist. This guide will prove indispensable to students/teachers/therapists/musicians as a book of musical techniques and therapeutic methods. Notated examples allow readers to try out techniques as they read, with audio examples on the accompanying downloadable content.

Based on an intimate knowledge and extensive research, Italian volcanoes, provides a complete introductory guide to one of the world's best known and most intensively studied volcanic areas. It is a unique guide to volcanic geology and an exciting introduction to how volcanoes work. Twelve detailed itineraries have been specially chosen to highlight the spectrum of volcanic products, their threat to human activity and their importance to understanding how volcanoes behave.

Richly illustrated ...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

From research into high performers and from his own experience, Patrick Mayfield concludes that many of us leading change have prioritised and focused on the wrong things. Great change leaders understand this. Could their focus and different behaviours be the reason for their achievements? Patrick believes the evidence has been 'hiding in plain sight'. Practical People Engagement provides a better approach as well as a rich source of practices and techniques that help the reader get better re...

The newly revised Twelfth Edition of Cutnell's Physics delivers an effective and accessible introduction to college and university physics. It contains easy-to follow explanations of critical math and problem-solving concepts. From kinematics to work and energy, temperature, heat, electricity, magnetism and optics as well as foundational concepts in more advanced subjects like special relativity, Physics is the ideal introductory text for students from any background. The greatest strength of...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

Un de ses amis, le marquis de Croismare, s'étant intéressé au sort d'une jeune femme qui demandait à sortir du couvent où elle avait été placée contre son gré, Diderot eut l'idée facétieuse, en 1760, de lui adresser des lettres prétendument écrites par la religieuse qui lui demandait secours. Le marquis tomba dans le piège, une correspondance s'ensuivit, et l'écrivain, pris à son propre jeu, finit par composer les mémoires que Suzanne Simonin était censée avoir écrits à l...