Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...

Modern Principles means modern content and modern delivery.

Tyler Cowen and Alex Tabarrok communicate economic principles in a clear, captivating way. This has had demonstrable effect through their successful blog, The Marginal Revolution. They bring this expertise to their Modern Principles titles where they emphasise the power of incentives, in particular highlighting to students how economics helps us to understand what we do. This focus on incentives shows students how the decisions we ma...

This book is an accessible introduction to linguistics specifically tailored for teachers of second language/bilingual education. It guides teachers stepwise through the components of language, focusing on the areas of linguistics that are most pertinent for teaching. Throughout the book there are opportunities to analyze linguistic data and discuss language-related issues in various educational and social contexts.

Readers will be able to identify patterns in actual language use to inform th...

Like children themselves, development is dynamic. In the chronologically organized Child and Adolescent Development: Lives in Context, award-winning author Tara L. Kuther frames development research in real-life contexts, including gender, race and ethnicity, socioeconomic status, and more. Kuther presents highly relatable examples, vivid cross-cultural stories, and Lives in Context video case studies of real individuals, consistently prompting students to reflect on chapter content with What...

This book prepares today's readers to successfully navigate our increasingly global community, introducing communication skills and concepts that will enable readers to interact successfully with different cultures and ethnic groups. Jandt offers unique insights into intercultural communication, at home and abroad, through an emphasis on history, culture, and popular media.

In this smart and accessible book, Greg Ashman explores how you can harness the potential of these often misunderstood and misapplied teaching methods to achieve positive learning outcomes for the students you teach.

Offering guidance on doing experiments, this Little Quick Fix helps students select the most appropriate experiment for their research, collect and record their data, minimise error, and ensure their experiment is ethical and reproducible.

In this companion to Better Behaviour, Jarlath O'Brien combines insights from his own experience of improving behaviour in schools, research and policy in a practical guide to support current and aspiring school leaders.

Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principles of effective communication.