Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

Statistics for the liberal arts students.

Statistics: Concepts and Controversies is a book on statistical ideas and statistical reasoning and on their relevance to public policy and to the human sciences from medicine to sociology. Many fundamental graphical and numerical techniques are included in the text to give flesh to the ideas and muscle to the reasoning. Students learn to think about data by working with data, however technique does not dominate concepts. This author’s intention her...

Updated with the latest clinical advances, Rowland and Tozer's Clinical Pharmacokinetics and Pharmacodynamics, Fifth Edition, explains the relationship between drug administration and drug response, taking a conceptual approach that emphasizes clinical application rather than science and mathematics. Bringing a real-life perspective to the topic, the book simplifies concepts and gives readers the knowledge they need to better evaluate drug applications. Key updates reflect advances in PK/PD a...

This book offers pragmatic guidance to support academic and student services staff in both being proactive within their role to promote a positive approach to wellbeing, and understanding how to care appropriately for students who may not be flourishing in the university environment.

This book explores sociology and psychology relevant to nursing and explains why it is so important to understand these disciplines in order to provide holistic, person-centred care. This third edition has been updated according to the latest NMC standards and requirements.

WINNER OF THE ORANGE PRIZE FOR FICTION'Not since Zadie Smith has a young writer arrived with such power and grace' Time'A marvel of beauty and imagination' Ann PatchettA tiger escapes from the local zoo, padding through the ruined streets and onwards, to a ridge above the Balkan village of Galina. His nocturnal visits hold the villagers in a terrified thrall - but for one boy, the tiger is a thing of magic. Natalia is the granddaughter of that boy.

Now a doctor, she is visiting orphanages in ...

Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique. The LAB Profile will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn to customize your language to change people's minds.

Psychology: The Science of Mind and Behaviour fourth edition has been fully updated to reflect new developments in the field. Its celebrated pedagogical design has been reinforced with key research, issues and offers an exciting and engaging introduction to the study of psychology.The scientific approach brings together international research, practical application and the levels of analysis framework to encourage critical thinking about psychology and its impact on our daily lives. Key featu...

'A compelling warning ... It is hard to disagree with this advice from such a well-informed friend of the west' Martin Wolf, Financial TimesThe West's two-century epoch as global powerhouse is at an end. A new world order, with China and India as the strongest economies, dawns.

How will the West react to its new status of superpower in decline? In Kishore Mahbubani's timely polemic, he argues passionately that the West can no longer presume to impose its ideology on the world, and crucially, ...