A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...

Developed in 1938 from a Schneider trophy-winning design by the aeronautical engineer and designer R.J Mitchell, the Supermarine Spitfire went on to become the definitive Allied fighter of the Second World War, and ranks amongst the most famous aircraft of all time. This pocket manual presents an accessible collection of fascinating historical documents to help readers explore the technical and tactical developments relating to the design and use of this famous aircraft. Sources include the A...

Covering the full spectrum of clinical issues and options in anesthesiology, Barash, Cullen, and Stoelting's Clinical Anesthesia, Ninth Edition, edited by Drs. Bruce F. Cullen, M.

Christine Stock, Rafael Ortega, Sam R. Sharar, Natalie F. Holt, Christopher W.

Connor, and Naveen Nathan, provides insightful coverage of pharmacology, physiology, co-existing diseases, and surgical procedures. This award-winning text delivers state-of-the-art content unparalleled in clarity and depth of coverage, a...

Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

At the heart of coordination chemistry lies the coordinate bond, in its simplest sense arising from donation of a pair of electrons from a donor atom to an empty orbital on a central metalloid or metal. Metals overwhelmingly exist as their cations, but these are rarely met ‘naked’ – they are clothed in an array of other atoms, molecules or ions that involve coordinate covalent bonds (hence the name coordination compounds). These metal ion complexes are ubiquitous in nature, and are cent...

Financial Risk Forecasting is a complete introduction to practical quantitative risk management, with a focus on market risk. Derived from the authors teaching notes and years spent training practitioners in risk management techniques, it brings together the three key disciplines of finance, statistics and modeling (programming), to provide a thorough grounding in risk management techniques. Written by renowned risk expert Jon Danielsson, the book begins with an introduction to financial mark...

To a diverse group of industries, static headspace-gas chromatography (static HS-GC) is an indispensable technique for analyzing volatile compounds; it enables the analyst to assay a variety of sample matrices, while avoiding the time-consuming and costly preparation involved with traditional GC.

The world's leading reference in hematopathology returns with this completely updated second edition. Authored by international experts in the field, it covers a broad range of hematologic disorders -- both benign and malignant -- with information on the pathogenesis, clinical and pathologic diagnosis, and treatment for each. Comprehensive in scope, it's a must-have resource for both residents and practicing pathologists alike.

Authored by the chief architects of the WHO classification in neo...

Sheila Jasanoff charts society’s embrace of technological solutions and technology’s complex interplay with ethics and human rights. She dissects the ways in which we delegate power to technological systems and asks how we might regain control. From GMOs to gene therapy, biomedicine has challenged traditional definitions of life and death and raised difficult questions, such as who owns our genetic information.

The Internet has redefined privacy with social media and search giants operati...