- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...

Atlas of Amsterdam

Een spectaculaire ontdekkingsreis

· Honderden kaarten, afbeeldingen en foto's

· Over de stad en haar bewoners, bestuur en onderwijs, pontjes en trams, oude en nieuwe geloven, het Leidseplein en de tuindorpen, het Concertgebouw en de dancescene

· Paginavullende infographics over o.a. het Museumplein, Artis, Centraal Station, Oude Kerk en de Zuidas

· Historische doorkijkjes: VOC, Stelling van Amsterdam, Amsterdamse School

· Inform...

In a growing number of countries, inquiries into past intercountry adoptions take place that identify systemic abuses and irregularities and conclude that adoption stakeholders encouraged or facilitated illegal intercountry adoptions. However, so far, the response from these stakeholders has been inadequate in addressing the profound human rights violations endured by those affected by illegal adoptions. Despite the growing movement of adoptees advocating for justice on behalf of themselves a...

Connections

This textbook covers the behaviour of connections in steel structures and the design of mechanical fasteners and welds according to EN 1993 (Eurocode 3).

• Chapter 1 is about the function of connections in a steel structure and describes the different components. It also discusses the most important aspects of design and detailing and the role of the computer in the analysis and design of a steel structure

• Chapter 2 deals with the most widely used mechanical fasteners in ste...

This textbook covers the introduction to this very interesting field of structural mechanics on a bachelor of science level. Theory and application are directly combined by the use of numerous examples. These will clarify all steps involved and this approach is highly appreciated by students.

Good knowledge of statics and strength of materials is a prerequisite to the use of this textbook since in the examples both topics are frequently used to strengthen the overall knowledge of students an...

This book considers the interplay between the affordances of technologies, the experiences and processes of technological systems, and the process of learning and adaptation by state actors as part of governance reform in China. It offers detailed studies of specific projects and applications that are automated or quasi-automated in organising and governing social, economic, and cultural lives in the world’s largest techno-authoritarian regime. Written by scholars from six countries across ...

Through stunning images, maps and insightful commentary, this book offers a glimpse into the diversity, historical legacy, and rich culture of Jewish communities within the Muslim world. From the growing Jewish community of Dubai to ancient synagogues and shrines, these photographs capture the beauty and complexity of Jewish life around North Africa, the Middle East, and Central Asia. Above all, this photographic book serves as a reminder of the enduring spirit of the Jewish people and the di...

Atrocity Crimes, Atrocity Laws and Justice in Africa provides a detailed analysis of the law and practice of international criminal justice in atrocity situations within Africa. Using the framework of atrocity law and justice, it examines national, regional, and international trials for atrocity crimes, including trials before foreign courts, while paying attention to the challenges posed by extradition laws to the attainment of justice. The book also discusses quasi-criminal processes adopte...

What questions have you heard recently that made a decisive impact on your work?

Intervision is a form of expertise development in which professionals call on their colleagues and peers to help them gain insights into the problems they have at work. A group of five to eight participants unravels a problem submitted by one participant, the case provider, by asking questions using one or another intervision method. This book explains the top 10 best intervision methods.

The book is about how to...

A new and refreshing approach for managers, advisors and students with challenging terminology and insights to make organizations future-proof.

This book describes a new paradigm about strategic managing. Aimed at leaders to keep a future-proof course in turbulent times by making the right strategic choices for their organization. Well-known strategy models and approaches for strategy development are hardly applicable for making and implementing strategic choices in the current age of increas...