Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN...

This fully revised third edition provides a comprehensive exploration of performance management in the public sector, incorporating nearly 200 new references from the latest decade of performance management research. The book presents fresh evidence on the uses and effects of performance management.

Covering the entire spectrum of this fast-changing field, the fifth edition of Diagnostic Imaging: Head and Neck is an invaluable resource for neuroradiologists, general radiologists, and trainees?anyone who requires an easily accessible, highly visual reference on today’s head and neck imaging.

The eighth edition of the highly successful The City Reader juxtaposes the very best classic and contemporary writings on the city to provide the comprehensive mapping of the terrain of Urban Studies and Planning old and new.

An accessible guide to the theories of 20 major educational thinkers, the strengths and limitations of their ideas, their relevance today and how they can be used in the classroom and other educational settings.

How do you stay relevant in a world of constant change—driven by aging populations, shifting regulations, and rapid tech evolution?  Create the WOW! is your step-by-step guide to building a sustainable business model that drives both financial growth and positive impact.

This practical book helps innovators, entrepreneurs, and teams spot opportunities where social, ecological, and economic progress go hand in hand. Learn how to work smarter with AI, design customer-centered ...

Vehicle Dynamics: Theory and Application offers comprehensive coverage of fundamental and advanced topics in vehicle dynamics. This class-tested guide is designed for senior undergraduate and first-year graduate students pursuing mechanical and automotive engineering degrees. It covers a wide range of concepts in detail, concentrating on practical applications that enable students to understand, analyze, and optimize vehicle handling and ride dynamics. Related theorems, formal proofs, and rea...

The leading text on human physiology for more than four decades

For more than four decades, Ganong’s Review of Medical Physiology has been helping those in the medical field understand human and mammalian physiology. Applauded for its interesting and engagingly written style, Ganong’s concisely covers every important topic without sacrificing depth or readability, and delivers more detailed, high-yield information per page than any other similar text or review.

Thoroughly updated to refle...

Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...