Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

The Gold Standard, Now for Today's Students

Varian's Intermediate Microeconomics, long the gold standard, welcomes new co-author Marc Melitz. Informed by his extensive teaching experience, Melitz incorporates fresh examples and problems to modernize and enhance Varian's core approach to support today's students. A new interactive ebook supports provides unique interactives that explain challenging concepts, and Smartwork online assessment tool offers ample opportunities for students...

HOFFBRAND’S ESSENTIAL HAEMATOLOGY The Essentials is an international, best-selling series of textbooks, all of which are designed to support lecture series or themes on core topics within the health sciences. See www.wiley.com for further details. The definitive introductory textbook on haematology, covering basic science, diagnostic testing, clinical features, and patient management Hoffbrand’s Essential Haematology has helped medical students and trainee physicians understand the core p...

Everything you need to survive and thrive in the first year of teaching, now in an updated fifth edition! The First-Year Teacher's Survival Guide offers updated strategies, tips, and tools new teachers need to face classroom challenges with confidence and thrive in the profession. Complete with downloadable forms, templates, and additional online materials, this must-have book will help you: Design and facilitate learning that will engage and inspire students Prioritize self-care to maintain...

Spiral-bound for effortless reference, this revamped guide decodes yoga anatomy by revealing how muscles, bones, and nerves coordinate in every pose. Expanded sections on the nervous system, breathing, and spine illuminate movement mechanics and offer expert cueing tips to refine both practice and instruction.