Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Comprehensive Renewable Energy, Second Edition, Nine Volume Set provides an overview of all renewable energy technologies. The book is written by leading scientists and engineers who have summarized and assessed the most important data, concepts and applications. The field of renewable energy is rapidly changing in light of the accelerating effects of climate change. In addition to extensive updating of the book's first edition, an entirely new section focuses on the environmental and social ...

A concise title that connects students to the field of developmental psychology

This title connects students to the field of developmental psychology in an engaging, accessible, culturally inclusive way. With just 15 concise chapters and an epilogue this text is the right length for a single term. Throughout this brief presentation, students will encounter an extraordinary range of research breakthroughs, theories, practices, and stories, all conveyed in Berger’s signature narrative voice. ...

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

1. Four new chapters: key influencers in psychology from a non-scientific background, the interaction of psychology the visual arts and music, the social life of psychological knowledge, and an examination of the internationalization of psychology. 2.

Addition of a new co-author, Paul Stenner, who has a great international reputation and has written extensively in the field. 3. Contains a new list of recommended web-resources.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations.

The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication proble...

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

The best tool for practicing language awareness

The best tool for practicing language awareness. The Everyday Writer with Exercises is an open invitation to develop awareness about the language we choose and use to write about topics we care about. Andrea Lunsford, with new contributing authors, offers a student-friendly companion that builds the skills, habits, and strategies college writers need to make decisions—to make something happen in the world—every day. They invite us to learn, ...

Features: Second edition has been updated with a new chapter on Nonparametric Estimation; a significant update to the chapter on Statistical Decision Theory; and other updates throughoutNo requirement for heavy calculus, and simple questions throughout the text help students check their understanding of the materialEach chapter also includes a set of exercises that range in level of difficultySelf-contained, and can be used by the students to understand the theoryChapters and sections marked ...