Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

The latest edition of the gold-standard guide for leadership development

In the new seventh edition of The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, best-selling leadership authors and business scholars James Kouzes and Barry Posner deliver an essential strategic playbook for effective leadership. The book's actionable advice is grounded in robust research and deep insights into the complex interpersonal dynamics of the workplace.

Premier authorities in t...

The ninth edition of Susan Nolen-Hoeksema's Abnormal Psychology, now authored by Dr. Heather Jennings, continues her mission to create a program that blends the most contemporary research on psychological disorders with compassion for those who live with these disorders. Abnormal Psychology personalizes the human experience, while helping students think critically and apply their knowledge through activities in McGraw Hill's digital learning platform, Connect.

Supporting every student for success in Biology.

Biology: How Life Works has been a revolutionary force for both instructors and students in the introductory biology course. It was the first truly comprehensive set of integrated tools for introductory biology, seamlessly incorporating powerful text, media, and assessment to create the best pedagogical experience for students.

Biology: How Life Works teaches biology as a story, emphasising how biology concepts connect with each other so that w...

Fully grasp the core principles of logistics, distribution management and the supply chain, in addition to emerging trends and the latest technologies, with this definitive guide that offers clear and straightforward explanations. The Handbook provides practitioners and students with a complete, step-by-step overview of the many different aspects of setting up, managing and optimizing supply chains. Designed to offer a full appreciation of how supply chains are planned and operated, it is str...

A critical analysis exploring nursing theory and the way nurses learn. It focuses on the way theory manifests in day-to-day practice and contributes to nursing education and professional development and learning.

Mapped to the 2018 NMC Standards and featuring insights from real TNAs, this book explores the specific role of nursing associates in health promotion, considering different practice settings across all fields of nursing.

A clear, intelligently-written guide to a crucial period of Spanish history

This book offers a practical guide for policy advisors and their managers, grounded in the author's extensive experience as a senior policy practitioner in New Zealand's Westminster-style system of government. A key message is that effective policy advising is less about cycles, stages and steps, and more about relationships, integrity and communication. Policy making is incremental social problem solving.

Policy advising is mostly learned on the job, like an apprenticeship. It starts with ca...

After a brief explanation of why modeling is an indispensable part of software development, the authors introduce the individual diagram types of UML (the class and object diagram, the sequence diagram, the state machine diagram, the activity diagram, and the use case diagram), as well as their interrelationships, in a step-by-step manner.