User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough expe...

How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...

Designed for students with no prior experience in linguistics, this is an engaging guide to the rich variety and typology of world languages. This third edition has been updated with new problem sets, an updated glossary and index, and a new section on linguistic cartography.

A New Edition Featuring Case Studies and Examples of the Fundamentals of Robot Kinematics, Dynamics, and Control In the 2nd Edition of Robot Modeling and Control, students will cover the theoretical fundamentals and the latest technological advances in robot kinematics. With so much advancement in technology, from robotics to motion planning, society can implement more powerful and dynamic algorithms than ever before. This in-depth reference guide educates readers in four distinct parts; the ...

A Writer’s Reference helps you engage in and meet the challenges of your writing course. Clear How-to boxes help you complete common writing assignments like argument and analysis. Guidance about paraphrasing and fact-checking sources help you become a more responsible writer and reader. And Notes-to-self help you reflect on your progress and plan your revision. If your instructor has assigned Achieve, you have new ways to engage with course material and with your instructor and peers. Revi...

This textbook looks at decisions - how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions behind it. The book offers a rich tapestry of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science, and public policy.

It shows how to apply the principles of behavioral economics to improve your life and work - and to make th...

How do people deal with diversity in deprived and mixed urban neighbourhoods? This edited collection provides a comparative international perspective on superdiversity in cities, with explicit attention given to social inequality and social exclusion on a neighbourhood level. Although public discourses on urban diversity are often negative, this book focuses on how residents actively and creatively come and live together through micro-level interactions. By deliberately taking an internationa...

Understand and correctly use all the latest terminology in today's ever-evolving medical field with the 32nd Edition of the comprehensive, highly respected Dorland's Illustrated Medical Dictionary! Thoroughly updated, this user-friendly reference-trusted for more than a century by healthcare personnel at every professional level-allows you to grasp the meanings of all medical terms in current usage. It delivers more total entries than in any other dictionary of its kind, including several tho...

Write Dance in the Early Years provides practitioners with a package of catchy songs, engaging stories and illustrations, as well as guidance on how to implement the Write Dance approach in their early years setting.

Now in its 7th edition, this introductory guide provides students in nursing, health and social care, with a concise overview of the different research methods and terminology that they will come across when undertaking research, helping them to become 'research literate' in a short space of time.