We are frequently confronted with arguments. Arguments are attempts to persuade us - to influence our beliefs and actions - by giving us reasons to believe this or that. Critical Thinking: A Concise Guide will equip students with the concepts and techniques used in the identification, analysis and assessment of arguments whatever the subject matter or context.

Through precise and accessible discussion, this book provides the tools to become a successful critical thinker, one who can act and b...

Cambridge Business qualifications are internationally recognised business qualifications which demonstrate an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Cambridge English Qualifications are designed so that each exam builds on the skills developed at the previous level.

Now in a new edition, Success with Business (formerly Success with B...

Winner of the 2020 British Psychological Society Popular Science PrizeWinner of the 2018 Royal Society Science Book Prize. ............................................................................. ...........

Up to the minute brain science from a world class scientist. Sarah-Jayne Blakemore explains how the adolescent brain transforms as it develops and shapes the adults we become. 'Beautifully written with clarity, expertise and honesty about the most important subject for all of us.

I c...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Fully revised and updated, this second edition of Water Ethics continues to consolidate water ethics as a key dimension of water-related decisions. The book introduces the idea that ethics are an intrinsic dimension of any water policy, program, or practice, and that understanding what ethics are being acted out in water policies is fundamental to an understanding of water resource management. Alongside updated references and the introduction of discussion questions and recommended further re...

Beginning Ubuntu LTS Server Administration, Second Edition is the touchstone companion book for anyone implementing Ubuntu LTS Server. Author Sander van Vugt introduces the most recent server edition of Ubuntu Linux, the most popular Linux distribution, to power users, system administrators, and programmers and demonstrates the power and flexibility that the Hardy-Heron Ubuntu Server Long Term Support Edition offers for small networks and corporate systems alike. This book covers:Installing a...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...

Statistics for Linguists: An Introduction Using R is the first statistics textbook on linear models for linguistics. The book covers simple uses of linear models through generalized models to more advanced approaches, maintaining its focus on conceptual issues and avoiding excessive mathematical details. It contains many applied examples using the R statistical programming environment.

Written in an accessible tone and style, this text is the ideal main resource for graduate and advanced unde...

Behavior Modification,10/e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader. The authors begin with basic principles and procedures of behavior modification and then provide readers with how-to-skills such as observing and recording. Next, the authors provide advanced discussion and references to acquaint readers with some of the empirical and theoretical underpinnings of the field.

Readers will emerge with a thorough understanding of beh...