The concepts, procedures, data, and analysis techniques needed to design and integrate machine elements into mechanical devices and systems. Thousands of college students have used this book to learn about the principles and practices of mechanical design for over three decades-and many practicing engineers have either continued to use it in their careers, or newly discovered it as an invaluable resource in their work. The emphasis is on applying the technology of various machine elements whi...

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.

The words you need to communicate with confidence in business today. Vocabulary explanations and practice for intermediate (B1 to B2) students and professionals looking to improve their knowledge and use of business English. This book is perfect for both self-study and classroom activities.

It helps you to expand your vocabulary with easy to understand explanations and practice exercises, learn business language in context with 66 different topics and skills, and be confident about what you a...

The mother-daughter team behind the enormously popular websites StyleLikeU and What s Underneath profile trendsetting artists and creatives of all ages, body types, races, and genders to embrace how self-expression and self-acceptance are the most important means of achieving personal style. Featuring people with original and creative style such as actress Lea DeLaria, who embraces her butch style with whimsy and humor; model and Miley Cyrus muse Melanie Gaydos, who lives with a genetic disor...

Focused on the needs of the new classroom researcher and those studying education on Masters-level courses, this is a thorough and thoughtful guide to the research process, covering qualitative, quantitative and mixed research methods.

Educators in the UK and around the world are uniting behind the need for the profession to have access to more high-quality research and evidence to do their job more effectively. But every year thousands of research papers are published, some of which contradict each other. How can busy teachers know which research is worth investing time in reading and understanding? And how easily is that academic research translated into excellent practice in the classroom In this thorough, enlightening a...

The electrical power supply is about to change; future generation will increasingly take place in and near local neighborhoods with diminishing reliance on distant power plants. The existing grid is not adapted for this purpose as it is largely a remnant from the 20th century. Can the grid be transformed into an intelligent and flexible grid that is future proof? This revised edition of Electrical Power System Essentials contains not only an accessible, broad and up-to-date overview of altern...

Exploring the World through Data We live in a data-driven world, and the goal of this text is to teach students how to access and analyse these data critically. Authors Rob Gould, Colleen Ryan, and Rebecca Wong want students to develop a "data habit of mind" because learning statistics is an essential life skill that extends beyond the classroom. Regardless of their math backgrounds, students will learn how to think about data and how to reason using data.

With a clear, unintimidating writing...

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...

PRINCIPLES OF INSTRUMENTAL ANALYSIS, 7th Edition, places an emphasis on operating principles of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. You'll also learn about elementary analog and digital electronics, computers, and the treatment of analytical data. The book companion website has supplemental tutorials on instrumental methods, Excel files of data analysis and simulations of analytical techniques to help you visualize imp...