Introduction to Java Programming and Data Structures, Global Edition seamlessly integrates programming, data structures and algorithms into 1 text. It takes a fundamentals-first approach, helping you build a strong foundation of basic programming concepts and techniques before moving on to object-oriented programming and advanced Java programming. Author Daniel Liang explains programming in an easy-to-follow, problem-driven way that focuses on problem solving rather than syntax. Basic concept...

Introductory Circuit Analysis has been the number one acclaimed text in the field for over 50 years. Boylestad presents complex subject matter clearly and with an eye on practical applications. He provides detailed guidance in using the TI 89 Titanium calculator, the choice for this text, to perform all the required math techniques.

Challenging chapter-ending review questions help you deepen your grasp of the material. Updated with the most current, relevant content, the 14th Edition places g...

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the di...

Designing scalable software in C++ requires more than just a sound understanding of logical design. Senior developers, architects, and project leaders need a grasp of high-level physical design concepts that even many software experts have never explored. In Large-Scale C++ Volume I: Process and Architecture, John Lakos takes a practitioner's view of modern large-scale software development, helping experienced professionals apply architectural-level physical design concepts in their everyday ...

What do you do when your learners know what to do but still aren't doing it? Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have. In the last few decades, the fields of psychology, ...

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

A thorough insight into the core marketing concepts using real-life examples.

Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Understand the core concepts of marketing explained in a real-life context

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Macroeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues.

The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can br...

For courses in English Composition. The platinum standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool designed to help readers find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, this meticulous handbook combines comprehensive research and documentation with grammar coverage that is second to none.

Incorporating detailed discussions of critical reading, m...

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.