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Studieboeken (146)
Business Information Systems / 6th Edition
Analysis, Design and Practice
2008 || Paperback || Graham Curtis e.a. || Pearson
This book aims to equip those in, or entering business to assess the opportunities, limitations and major issues surrounding modern business information systems and to appreciate the way that information systems can aid the realization of business objectives. This book provides students with: good technical coverage, accessible coverage for both business students and computing students, interesting case studies, including a running case throughout the systems development chapters, showing rea...
Training in Interpersonal Skills / 6th edition
TIPS for Managing People at Work
2013 || Paperback || Stephen Robbins e.a. || Pearson
For undergraduate and graduate courses in organisational behaviour and human resources. An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, students can learn how to build productive relationships for any situation.
This text also helps students master the skills necessary for personal and organisational effectiveness such as self-management, communication, teaming, and problem solving. The sixth...
Marketing: An Introduction / 4th edition
2021 || Paperback || Ross Brennan e.a. || Pearson
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...
Global Marketing / 10th edition
2020 || Paperback || Mark C. Green e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing ...
Bulletproof:
Be fearless and resilient, no matter what
2024 || Paperback || Chantal Burns || Pearson
Are you tired of being told to 'think positive'? Do you ever feel like the odds are stacked against you or that you're running on empty? What if you could stop trying to improve yourself and just be yourself? We're often told that to be brave or handle life’s challenges, we need to build mental strength and resilience. But what happens is that we end up in an endless cycle of self-improvement wondering why we keep getting stuck in the same old mind traps and behavioural patterns. In this g...
International Management / 10th Global Edition
Managing Across Borders and Cultures,Text and Cases
2022 || Paperback || Helen Deresky || Pearson
For courses in international business, international management, and general management. Management around the world: business strategies and interpersonal skills. Companies that operate overseas conduct business across a multitude of different cultures, languages, traditions, and a range of economic, political, and technological landscapes.
With this in mind, International Management: Managing Across Borders and Cultures, 10th Edition explores the challenges managers may face along with how ...
Supercharged Leader:
Develop your mind and skillset to deal with anything
2024 || Paperback || Mandy Flint e.a. || Pearson
The mindsets and skillset that will make you a better leader in an increasingly complex and fast-changing world of work, equip you for the future, and build your long-term capability as a leader.
The Finance Book:
Understand the numbers even if you're not a finance professional
2022 || Paperback || Stuart Warner e.a. || Pearson
THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER FINANCIAL AND BUSINESS DECISIONS. Why this book is different to other finance books:• Quick and easy to use• Spotlights “what you need to know”• Requires no prior finance knowledge• Practical and real-world focus• Written by practitioners No knowledge requiredThe book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to ...
The Rules of Life:
A personal code for living a better, happier, more successful kind of life
2022 || Paperback || Richard Templar || Pearson
Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.
The Mindfulness Habit:
Build your calm, day by day
2024 || Paperback || Lisa Wren || Pearson
Build your calm, work with purpose, live your life. A step-by-step mindfulness coaching programme so you can make mindfulness part of your everyday routine and better manage stress, anxiety and insecurity. The Mindfulness Habit provides an 8-week, peer reviewed mindfulness course alternating with chapters that tackle practical workplace challenges in a relatable and compassionate way.
Topics include working with uncertainty and insecurity; stress and burnout; anxiety; switching off from work,...