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Studieboeken (36)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Experiental Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
Hardcover || Kerry Smith e.a. || Wiley
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, f...
The Experience Economy
With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.
Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...
All You Need to Know About the Music Business
2021 || Paperback || Donald S Passman || Penguin Books
Music Law in the Digital Age / 3rd Edition
Copyright Essentials for Today's Music Business: Copyright Essentials for Today's Music Business
2022 || Paperback || Allen Bargfrede || Berklee Press Publications
Learn copyright essentials in order to succeed in today’s music industry.
With the free-form exchange of music files and musical ideas online, understanding copyright laws has become essential to career success in the new music marketplace. This cutting-edge, plain-language guide shows you how copyright law drives the contemporary music industry.
By looking at the law and its recent history, you will understand the new issues introduced by the digital age, as well as continuing issues of tr...
Artist Management for the Music Business
Manage Your Career in Music: Manage the Music Careers of Others
2022 || Paperback || Paul Allen || Taylor & Francis
Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.
The book is full of valuable practical insights. It includes interviews and case studies with examples ...
Introduction to Sport Marketing / 2nd edition
Second Edition
2015 || Paperback || Aaron C.T. Smith e.a. || Taylor & Francis
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to...