Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures.

The text is separated into three parts providing a roadmap for successful entrepreneurial projects:Part I fo...

Engaging Minds: Cultures of Education and Practices of Teaching explores the diverse beliefs and practices that define the current landscape of formal education. The 3rd edition of this introduction to interdisciplinary studies of teaching and learning to teach is restructured around four prominent historical moments in formal education: Standardized Education, Authentic Education, Democratic Citizenship Education, Systemic Sustainability Education. These moments serve as the foci of the four...

Social Groups in Action and Interaction reviews and analyzes the human group as it operates to create both social good and, potentially, social harm. It summarizes current knowledge and contemporary research, with real-world examples in succinct yet engaging chapters, to help students understand and predict group behavior. Unlike other texts, the book considers a wide range of topics such as conformity, leadership, task performance, social identity, prejudice, and discrimination from both an ...

Het succes van sterke merken is terug te voeren op de mensen die ervoor werken. In de vorige eeuw was de waarde van een bedrijf voor 90 procent te herleiden tot tastbare zaken zoals machines, gebouwen en voorraden. Tegenwoordig is dat nog maar 20 procent en wordt het grootste deel van de waarde bepaald door de 'living assets': het merk en de medewerkers. Tevreden klanten en goede bedrijfsresultaten zijn vooral het resultaat van de inspanningen, talenten en persoonlijkheid van de medewerkers d...

Trask's Historical Linguistics, Third Edition, is an accessible introduction to historical linguistics - the study of language change over time. This engaging book is illustrated with language examples from all six continents, and covers the fundamental concepts of language change, methods for historical linguistics, linguistic reconstruction, sociolinguistic aspects of language change, language contact, the birth and death of languages, language and prehistory and the issue of very remote re...

Door de vaak lange zinnen en het soms eigenaardige

taalgebruik van de Hoge Raad is het lezen en analyseren

van belastingarresten voor velen een onplezierige en tijdrovende

bezigheid. Bovendien worden belastingarresten

nogal eens verkeerd geïnterpreteerd. Dit boek beoogt

zowel studenten als in de praktijk werkzame fi scalisten

een praktische handleiding te bieden voor het lezen en

analyseren van belastingarresten. Uitvoerig wordt ingegaan

op de werkwijze van de Hoge Raad en op de betekenis

en reikwijd...

As with the successful first edition, the new edition of Microbiology: A Clinical Approach is written specifically for pre-nursing and allied health students. It is clinically-relevant throughout and uses the theme of infection as its foundation. Microbiology is student-friendly: its text, figures, and electronic resources have been carefully designed to help students understand difficult concepts and keep them interested in the material.

The Second Edition includes a robust instructor ancill...

Written as an introductory food science textbook that excites students and fosters learning, the first edition of Introducing Food Science broke new ground. With an easy-to-read format and innovative sections such as Looking Back, Remember This!, and Looking Ahead, it quickly became popular with students and professors alike. This newly revised second edition keeps the features that made the first edition so well liked, while adding updated information as well as new tables, figures, exercise...

Introduces readers to the fascinating world of psychology by presenting important findings from established and current research, emphasizing the many ways psychological theory and research results are being applied to benefit human welfare, and providing helpful visuals and learning tools.

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include:assessments of how individual member states affect the integration process and bring diversity to European business;new material on the links between Europe and the World's other main regions, including emerging economies;new case studies on topics such as the rise of the BRICs, the energy crisis, enl...