Now in its 16th edition, Atkinson & Hilgard's Introduction to Psychology has been fully revised and updated to reflect all recent research developments, theories and ideas, whilst also retaining all of the qualities which have established it as a leading undergraduate psychology textbook over the past five decades, including its highly accessible and engaging student-centred approach. The established author team of Susan Nolen-Hoeksema, Barbara Fredrickson and Geoffrey R. Loftus has been join...

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module.

Each stage of the research pro...

For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.

This title is available with MindTap, a flexib...

Cognitive Psychology is a thorough, clear introduction to the study of cognition, providing insight into the many psychological and physiological aspects of human behaviour. Fully updated with the latest research in this fascinating field, the text guides students through all the major sub-disciplines and key concepts to help them develop a comprehensive understanding of the complex relationships between mind, brain and behaviour. Through the authors' international approach and emphasis on re...

Authors Ward Cheney and David Kincaid show students of science and engineering the potential computers have for solving numerical problems and give them ample opportunities to hone their skills in programming and problem solving. NUMERICAL MATHEMATICS AND COMPUTING, 7th Edition also helps students learn about errors that inevitably accompany scientific computations and arms them with methods for detecting, predicting, and controlling these errors.

Ott and Longnecker's AN INTRODUCTION TO STATISTICAL METHODS AND DATA ANALYSIS, Seventh Edition, provides a broad overview of statistical methods for advanced undergraduate and graduate students from a variety of disciplines who have little or no prior course work in statistics. The authors teach students to solve problems encountered in research projects, to make decisions based on data in general settings both within and beyond the university setting, and to become critical readers of statis...

This popular, topically organized, and thoroughly updated child and adolescent development text presents you with the best theories, research, and practical advice that developmentalists have to offer today. Authors David R. Shaffer and Katherine Kipp provide you with a current and comprehensive overview of child and adolescent development, written in clear, concise language that talks "to" you rather than "at" you.

The authors also focus on application showing how theories and research apply...

Business Accounting and Finance, Fifth Edition, provides a clear, straightforward introduction to key management and financial accounting topics. In this new edition, a wealth of examples and real-life cases from well-known organizations, such as Lloyds, Tesco, Experian and Burberry, bring theory to life and prepare students for a successful career in the workplace.

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.

New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategie...

ON COURSE: STRATEGIES FOR CREATING SUCCESS IN COLLEGE AND IN LIFE, STUDY SKILLS PLUS, 3rd Edition, empowers you with the tools you need to take charge of your academic and lifelong success. A self-assessment at the beginning of the text helps you identify behaviors and beliefs you may wish to change in order to achieve more of your potential in college and in life. Through short articles and distinctive guided journal entries, the author encourages you to explore and develop eight keys to you...