'Your crop shows you the quality of your soil'

Farmers pay a lot of attention to their crops. But it's all happening just underneath your feet: a crop is just a reflection of soil fertility. Management of the soil is at least as important as your crop management. Soil Signals provides you with the tools to optimise your soil management.

The soil is the foundation of your farm. To keep it fertile and healthy, you should have a good basic knowledge of the soil. This starts with literally feelin...

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...