Zoekfilters
› Master Consultancy and... (14)
› International Business (13)
› Logistics Management (10)
» Toon alle opties (14)
› Technische Bedrijfskun... (6)
› Master Shipping & Tran... (5)
› Communication and Mult... (4)
› Bedrijfskunde (3)
› Master Begeleidingskun... (3)
› Accountancy (2)
› Ad Sales & Accountmana... (2)
› Creative Business (2)
› Creative Media and Gam... (2)
› Hotel Management (2)
› Logistics Engineering (2)
› Sales & Accountmanagem... (2)
› Tourism Management (2)
Studieboeken (58)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Innovation Management and New Product Development / 7th edition
2020 || Paperback || Paul Trott || Pearson || ook als eBook
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...
Management Control Systems / 5th edition
2023 || Paperback || Kenneth Merchant e.a. || Pearson
The bestselling advanced management accounting textbook. For Management Control or Advanced Management Accounting modules on undergraduate, postgraduate or MBA courses. Management Control Systems, 5th edition is the latest edition of the bestselling textbook in the field of management accounting, renowned for its authorship and excellently researched material.
An essential learning resource presenting a wealth of international examples from real companies, this text will help you gain a solid...
Maritime Economics / 3rd edition
2008 || Paperback || Martin Stopford || Taylor & Francis
For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the “perfect†market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it a unique case study of classical economics in a modern setting.
The enlarged and substantially rewritten Maritime Economics u...
Principles of Marketing / 19th Global Edition
2023 || Paperback || Philip Kotler e.a. || Pearson
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...
Port Economics, Management and Policy
2022 || Paperback || Theo Notteboom e.a. || Taylor & Francis
Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
2020 || Paperback || Rob Fitzpatrick || CreateSpace
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...
Problem Solving in Organizations / 3th edition
A Methodological Handbook for Business and Management Students
Paperback || Joan van Aken e.a. || Cambridge University Press || met inkijkexemplaar
An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...
Mastering the Supply Chain
Principles, Practice and Real-Life Applications
2019 || Paperback || Ed Weenk || Kogan Page Ltd
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.
Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...