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Studieboeken (38)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Marketing: An Introduction / 15th Global Edition
2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...
Human Resource Management / 11th edition
2021 || Paperback || Derek Torrington e.a. || Pearson || ook als eBook
Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.
The eleventh edition has been thoroughly updated with the economic...
Cost Accounting: A Managerial Emphasis / 17th Global Edition
2020 || Paperback || Srikant Datar e.a. || Pearson || ook als eBook
For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.
The 17th Edition incorporates the latest research and most ...
Oxford IB Diploma Programme: Business Management Course Companion
Course Companion
2021 || Paperback || Martin Mwenda Muchena e.a. || Oxford University Press
Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.
The Business Student's Guide to Sustainable Management
Principles and Practice
2017 || Paperback || Petra Molthan-Hill || Taylor & Francis
The Business Student's Guide to Sustainable Management has become a core textbook for business undergraduates. With a full introduction to sustainable management, the textbook covers all subject areas relevant to business students. This second edition features fully updated chapters on how to integrate the Sustainable Development Goals into accounting, marketing, HR and other subjects in management and business studies.
Furthermore, this second edition offers brand new chapters on how to teac...
The Lean Toolbox 5th Edition
A Handbook for Lean Transformation
2016 || Paperback || John R Bicheno e.a. || Picsie Books
A new Sixth edition is available from January 2023. (Search for The Lean Toolbox Sixth edition). An e book of this (Fifth) edition is available.
This is the Fifth Edition of what has become a standard bestselling text on the tools, systems, and principles of Lean Manufacturing and Lean Operations. The Lean Toolbox covers Lean Philosophy, The Science of Lean, Improvement, Change, Strategy, Flow, Mapping, Scheduling, Layout, Quality, Product Development, Supply Chain, Lean Accounting, and Lean ...
Sustainable Business
Key Issues
2023 || Paperback || Helen Kopnina || Taylor & Francis
This is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions. This textbook is essential reading for students of business, management and sustainability courses. This new edition is updated throughout, and contains an additional chapter on the circular economy.