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Studieboeken (68)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Operations and Process Management / 6th edition
Principles and Practice for Strategic Impact
2021 || Paperback || Nigel Slack e.a. || Pearson
Help your students master the core subject principles of Business Operations and processes with this market-leading text. Operations and Process Management, 6th Edition provides clear and concise coverage of the nature and principles of the subject, offering the critical and practical tools your students need to embark on a career in the field.
Horngren's Financial & Managerial Accounting, The Managerial Chapters, Global edition
2021 || Paperback || Tracie Miller-Nobles e.a. || Pearson
For courses in financial and managerial accounting. Horngren's Financial and Managerial Accounting, The Managerial Chapters presents the core content of principles of accounting courses in a fresh format designed to help today's learners succeed. As teachers first, the author team knows the importance of delivering a student experience free of obstacles.
Their pedagogy and content uses leading methods in teaching students critical foundational and emerging topics (e.g., data analytics and emp...
Essentials of Organizational Behaviour / 15th Global Edition
2021 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior. A streamlined presentation of key organizational behavior concepts
Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact wi...
Marketing Communications / 7th edition
A European Perspective
2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...
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Toegang tot de collectieve sector
2021 || Paperback || Jan Donders e.a. || Amsterdam University Press || met inkijkexemplaar
Ondernemingen in de marktsector van de economie moeten hun kosten goedmaken uit de opbrengst van de verkochte productie. Heel anders is de situatie van organisaties uit de collectieve sector. Zij beschikken over een budget voor hun uitgaven, voor het overgrote deel gefinancierd uit de opbrengst van belastingen en sociale premies. In een democratie beslissen gekozen volksvertegenwoordigers over omvang, bestemming en financiering van het budget voor organisaties uit de collectieve sector.
Dit ...
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Economy of Meaningful Experiences / 5th edition
Humanising business
2021 || Paperback || Albert Boswijk e.a. || European Centre for the Experience and T
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Marketing Management / 16th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || Wiley
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin Books
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...