The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

This fourth edition has been updated throughout to discuss the global Middle Ages, medieval slavery, climate change and intercontinental pandemics and European exchange with Africa, the Americas and Asia to provide students with a broader understanding of the medieval period which looks beyond the usual European boarders reflecting the new trends in teaching and research. Chapter summaries have been added to each chapter to support students' understanding of the topics, and the glossary has b...

A thorough introduction to the key aspects of business law through real-life cases. Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides comprehensive coverage of the fundamental legal principles relating to the business environment. It covers law in an accessible manner, but without over-simplifying the subject matter.

The Sixth Edition of Microbiology: An Evolving Science inspires students to engage with the most cutting-edge research in the field through new digital tools and a transparent pedagogical framework. New research examples from two themes-the microbiome and global impacts-show students why microbiology is exciting and relevant, while an objectives-led framework helps them understand and apply concepts before, during, and after class.

Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with a...

A practical text on reflective practice for trainee teachers in theFE and skills sector.

Pip is a poor orphan, a boy with "no expectations" being raised by his unkind sister and her husband in a small home on the marshes of Kent. But when Pip meets the bizarre Miss Havisham and her beautiful ward, Estella, he starts to yearn for a life as a gentleman. However, Pip will discover that wealth and honesty do not go hand in hand, and that kindness can be found in the most surprising places.

A love story, a mystery, and a sharp critique of upper-class English society, Great Expectation...