Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Known as the gold standard for research methods, Babbie's THE PRACTICE OF SOCIAL RESEARCH gives you a definitive guide to research as practiced by social scientists. Combining a straightforward approach with the author's renowned sense of humor, this student-friendly text equips you with the tools and knowledge to apply research concepts as both researcher and consumer. The author emphasizes the process by showing you how to design and construct projects, introducing today's various observati...

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.

So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...

For over four decades, Introduction to Operations Research has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before.

When the first co-author received the prestigious Expository Writing Award from INFORMS for a recent edi...

This resource looks at every aspect of intercultural communication from extensive number of insightful angles, including of contexts such as cultural or ethnic, geographic and situational, covering both verbal and non-verbal interaction, alongside a range of theories and perceptions. The 8th edition continues to be a proven resource for media, culture and communications students.

EU legislation has worldwide and serious impacts for governments, businesses and consumers. In this systematic and practical handbook, expert Brussels professionals share their insights, tips and strategies for engaging successfully with the process by which these laws are made. The authors show how lobbying is a multi-stage end-to-end process and explain the opportunities, challenges and risks at each step.

The book is full of real-world insights, timelines for how legislation is adopted, c...

Which roles and practices do you adopt to effectively guide businesses towards a sustainable future? And what skills and competencies do you need to establish sustainable transformation? In '7 Roles to Create Sustainable Success', Carola Wijdoogen shares the insights of 25 professionals around the world and her own experiences as Chief Sustainability Officer of Dutch Railways (NS), which she helped transform into a climate-neutral, circular and inclusive railway company. For example, the Neth...