100 Things Every Designer Needs to Know About People
Paperback || Susan Weinschenk || Pearson
In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps.
Global Marketing / Druk 8
Paperback || Svend Hollensen || Pearson
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
Modern Engineering Mathematics / 6th edition
Paperback || Glyn James & Phil Dyke || Pearson
For first-year undergraduate modules in Engineering Mathematics. Develop understanding and maths skills within an engineering contextModern Engineering Mathematics, 6th Edition by Professors Glyn James and Phil Dyke, draws on the teaching experience and knowledge of three co-authors, Matthew Craven, John Searl and Yinghui Wei, to provide a comprehensive course textbook explaining the mathematics required for studying first-year engineering. No matter which field of engineering you will go on ...
Statistics Without Maths for Psychology / 8th edition
Paperback || Christine Dancey & John Reidy || Pearson
Highly praised for its clear, straightforward approach, Statistics without Maths for Psychology 8th edition provides a comprehensive and accessible introduction to statistics and SPSS. This widely used and trusted textbook is packed with examples, activities and questions to help you to test your learning and deepen your understanding in a practical and manageable way. Statistics without Maths for Psychology, 8e, will help you to gain the confidence to apply statistical concepts and use SPSS ...
Accounting for Non-Accounting Students / 10th Edition
Paperback || John R. Dyson e.a. || Pearson
For undergraduate and graduate Accounting courses, as part of non-Accounting programmes. Simplified learning of real-world accounting problemsAccounting for Non-Accounting Students, 10th Edition, by Dyson & Franklin provides real-life understanding of accounting by introducing you to the purpose and key ideas of financial and management accounting whether you have had little or no previous knowledge of the subject. This textbook is renowned for its clear and non-technical explanations of esse...
Foundation Maths / 7th edition
Paperback || Anthony Croft & Robert Davison || Pearson
Deepen and broaden subject knowledge to set yourself up for future success Foundation Maths 7th Edition by Croft and Davison has been written for students taking higher and further education courses who may not have specialised in mathematics on post-16 qualifications, and who require a working knowledge of mathematical and statistical tools. By providing careful and steady guidance in mathematical methods along with a wealth of practice exercises to improve your maths skills, Foundation Math...
Comparative International Accounting / 14th edition
Paperback || Christopher Nobes e.a. || Pearson
Comparative International Accounting14th EditionChristopher NobesRobert ParkerNow in its 14th edition, Nobes and Parker's Comparative International Accounting is a comprehensive and coherent text on international financial reporting. It is primarily designed for undergraduate and postgraduate courses in comparative and international aspects of financial reporting. The book explores the conceptual and contextual foundations of International Financial Reporting Standards (IFRS), contrasting the...
Marketing Research / 6th Edition : Applied Insight
Paperback || Dan Nunan e.a. || Pearson
Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...
Campbell Biology in Focus / 3rd edition
Paperback || Lisa A. Urry e.a. || Pearson
For introductory biology course for science majors Focus. Practice. Engage.
Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining the materia...
Biology: A Global Approach with MasteringBiology Student Access Kit
Paperback || Reece, Jane B. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
This package includes Mastering.
Setting the standard for excellence, accuracy, and innovation
Biology: A Global Approachdelivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil C...